PR 452
Public Relations in Entertainment
NIKE X KENDRICK LAMAR COLLABORATION
I created “Poetic Justice,” a collaboration between Nike and Kendrick Lamar that blends music, sneaker culture, and social impact. The campaign centers on a limited-edition sneaker drop and a scholarship program for BIPOC students pursuing careers in creative and business fields. I designed the initiative to amplify Lamar’s voice in social justice while reinforcing Nike’s commitment to education and empowerment through financial aid, mentorship, and cultural storytelling. Timed to launch shortly after Lamar’s Super Bowl performance, the campaign ensures both cultural relevancy and meaningful human impact.
DOECHII "RELEASING ANXIETY" CONCERT CAMPAIGN
My group and I created Releasing Anxiety, a mock concert campaign launched alongside Doechii’s single Anxiety, in collaboration with NAMI (National Alliance on Mental Illness). The campaign aimed to destigmatize mental health through a live music experience that combined performance with accessible wellness resources. I helped shape the strategy to align Doechii’s artistic brand with NAMI’s mission, using the concert as a platform to drive awareness and social impact.
EMILIA PÉREZ CASE STUDY
My group and I conducted a case study on the film Emilia Pérez, analyzing the negative publicity it received and evaluating the effectiveness of the film’s PR strategy. We examined key public relations actions and audience reactions, identifying both strengths and shortcomings in the campaign. My team also proposed ways the film could reframe its narrative, emphasizing the significance of transgender representation and the importance of research-driven storytelling in shaping public perception.
PROFESSOR FEEDBACK
Guest Speakers - Alyson Stoner, Vanessa Anderson, AJ Feuerman