PR 351
Multichannel Content Creation & Strategy
FINAL PROJECT: WBD X THE ACADEMY MUSEUM
For my PR-351 final project, I developed a digital newsroom for "Reel L.A.," a collaboration between Warner Bros Discovery and the Academy Museum of Motion Pictures. The campaign centers on a short-film competition celebrating Los Angeles’ diverse film history and local narratives. Warner Bros. Discovery will select five student winners based on submitted film concepts and collaborate with them to produce original films, which would premiere at the Academy Museum as part of the Reel L.A. exhibit. The newsroom includes a fully branded media kit, a collaborative logo, and a promotional video built to maintain consistent messaging and visual identity.
LOS ANGELES UNIFIED SCHOOL DISTRICT X DISNEY
I developed a digital newsroom for "Imagine Education," a collaboration between LAUSD and Disney. The campaign focuses on human impact and educational accessibility, highlighting how creativity and storytelling can enhance classroom learning. The initiative aims to provide students with hands-on, real-world experiences with Disney's "Creative Learning Labs" in classrooms, interactive workshops, and mentorship opportunities led by Disney professionals. The newsroom features a media kit, brand visuals, and a promotional video, all aligned under a cohesive message and design.
FULL PRESS KIT LINKED HERE
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